Claudia Colombo | Zaman packaging for handmade ceramic plates
Brand and packaging designed for Zaman an artisan of Graffito Estense ceramics, a traditional ceramic technique of the city of Ferrara.
zaman, ceramics, brand design, packaging, plates, handmade, tradition, culture, craft, workshop, artisan, dieboard, cardboard, ferrara, ceramica estense, graffito estense, piatti, ceramiche, tradizione, tradizionale
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Packaging design
Brand design
Individual Project
BA Project
ISIA Urbino
Jul 14-Oct 14
Paper saving

→    Brief Description

Brand and Packaging designed for the handmade plates made by ZAMAN – Graffito Estense: an artisan of ceramics. These plates have always different dimensions although not a lot, for this reason the packaging has to be flexible. This product needs to have a low-cost production because this is a small artisan craft shop. 


→    Achievements

1 › Create a packaging which absorbs shocks and protects the fragile content, and with a functional and aesthetic value of expositor.

2 › Find the right balance between easy production and mounting, and general low-cost (optimization of the cutting plate).

3 › Add the value of reusability and flexibility in order to fit the little size variations of the products.

Plate detail

→  The logo

Usually, the antique ceramists were signing them artworks with a kind of monogram. These monograms make those ceramists recognizable and show us the characteristics of the tool which they used. I designed the logo of ZAMAN inspired by that kind of marks with this strong timeless value (this logo has to be engraved in the artworks).

Inspiration from the antique ceramists monograms →
Antique ceramists monograms

Logo design →

logo on

→  The colors

The technique of Graffito involved the use of metal oxides. Today the colors are more sustainable and optimized for the food use, but the tones still the same. Actually the range is grown up but for the traditionalist passionates the usable colors are just these two:

Corporate image colors →

→  The prototype of the packaging

Behind a project like this there’s a hard work of active prototyping involving failures and experimentation. Find the right material, find the right fibers direction to permit flexibility but grant resistance; together with the need of adaptiveness of the hole size in which stands the back of the plate which is the coupling point.


→  The die board

The die board was studied in order to reduce the waste of cardboard and permit a greater number of pieces in few sheets. The mounting doesn’t need glue, it’s simple and easy to do.


→  The importance of reuse

The packaging is also an expositor of the plate, but the main part of the customers prefer to hang up the plate on a wall. For this reason, since the packaging is so strong I decided to give the instructions for transform that either in a book/pic/or tablet support.